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What is Mixpanel?

Mixpanel will help you better understand your customers and answer questions about your product. It enables you to track how users engage with your product and analyze this data with interactive reports that let you query and visualize the results with just a few clicks.

How does Mixpanel work?

Mixpanel works by tracking events that users perform in your product. An event is anything a user does, such as clicking a button, viewing a page, or making a purchase. You can track events using the Mixpanel SDKs, which are libraries that you integrate into your product.

Tracking events

To track an event, you call a method in the Mixpanel SDK that sends the event data to Mixpanel. The event data includes the event name, properties, and any other information you want to associate with the event.

javascript
// assign the current user to the "mixpanel" company group
mixpanel.set_group('company', 'mixpanel');
 
// set group profile properties
mixpanel.get_group('company','mixpanel').set({
    name: 'Mixpanel',
});
 
// ignore "name" since it already exists
// add "color" as a group profile prop
mixpanel.get_group('company','mixpanel').set_once({
    name: 'mp',
    color: 'purple'
});

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configure your env varaiables correctly
javascript
// You may choose a language from the dropdown above
// and paste your code below in the input box
// Happy coding!

Analyzing data

Once you've tracked events, you can analyze the data in Mixpanel to answer questions about your product. For example, you can see how many users clicked a button, how many users signed up, and how many users made a purchase.

Getting started with Mixpanel

To get started with Mixpanel, you need to create a Mixpanel account and integrate the Mixpanel SDK into your product. You can then track events, analyze the data, and use the insights to improve your product.

How to track events in Mixpanel

To track an event in Mixpanel, you need to call the mixpanel.track method in the Mixpanel SDK. The method takes two arguments: the event name and an object with event properties. this is supposed to be rendered as code

  • The event name is a string that describes the event, such as 'Button Clicked'.
  • The event properties are an object that contains additional information about the event, such as the button text.

Welcome to Our Documentation

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What is Mixanel again?

Mixpanel will help you better understand your customers and answer questions about your product. It enables you to track how users engage with your product and analyze this data with interactive reports that let you query and visualize the results with just a few clicks. again 2

Mixpanel is built on three key concepts: EventsUsers, and Properties.

Concepts

Before you get started, you should know three Mixpanel concepts:

  • Events are actions that happen in your product
  • Users are the people who use your product
  • Properties are the attributes of your users and events

Events

An event is a data point that represents an interaction between a user and your product. Events can be a wide range of interactions.

Imagine you run a cafe where customers can purchase a coffee via an app. Each purchase is an event that can be tracked in Mixpanel.

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  • list with code and with a link
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Common errors

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  • li 2
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javascript
{
                  "children": [],
                  "content": [
                    {
                      "styles": {},
                      "text": "list 3 with ",
                      "type": "text"
                    },
                    {
                      "styles": {},
                      "text": "link",
                      "type": "text"
                    },
                    {
                      "styles": {},
                      "text": "  and yaa thats it",
                      "type": "text"
                    }
                  ],
                  "id": "830c1831-22cf-4a42-a4fc-e5a561f83d6b",
                  "props": {
                    "backgroundColor": "default",
                    "textAlignment": "left",
                    "textColor": "default"
                  },
                  "type": "bulletListItem"
                },

Env variables

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javascript
const x 

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Next Steps

Now that you understand the basics, we recommend planning the first events you would like to track. This will help you understand what you need to get started. Choosing these events should take no more than 5 minutes.

javascript
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  • li with link